I'm tired of social media (no whining just honest reflections)

An honest review of a 2-week posting test and why I'm going back to the shadows...

Well, that was fast, wasn’t it?

Two weeks ago, I started ramping up again on social media.

After spending most of 2025 in the shadows, I decided it was time to ramp up again. For most of the year, I’ve posted 1 to 2 times a week on LinkedIn and been like a sniper. All my content was either sponsored or driving leads to some kind of an offer.

I was not posting top-of-the-funnel content.

I quit last September.

This has allowed me to work through some diagnoses and really work on my health and dialing in what I want to transition into next. I spent most of Q1 and Q2 in the USA working with some awesome therapists and specialists.

My routine involved 6+ hours of biohacking a day.

Anywhoodles to make a long story short…

I moved back to Paraguay this month, and with that move, I felt like it was time to ramp it up and start going wild online again.

• So I started posting on LinkedIn more.

• So I started posting on Twitter more.

• So I started posting on Substack.

I even bought a YouTube tool, started scaling a blog, found a co-partner for a bottom-of-funnel social media tool, and started building a couple of AI apps, including Yearning, which I’ve mentioned here on Substack… An app that I was building to track my daily wants and get in touch with some mental fitness..

I put Instagram on my phone, joined a WhatsApp community for business growth, and started making plans to be more present and active again…

Yeah, I know…

But I’m an addict, and welp, this is how we roll!

I’ve done this hustle before and thought I could return to it, BUT in a more meaningful to me way…

Welp, it all lasted 2 weeks.

Perhaps this is the inevitable part of the journey where you realize you can’t go back. The old ways are dead, and the bridges have been burned.

• I don’t want any part of growing a newsletter.

• I don’t want any part of growing on Substack.

• I don’t want any part of reviving Twitter, Threads or having to look at the creator world that I despise so deeply.

The truth is that I haven’t spent enough time in the shadows.

I want to build something great.

Rushing that process just because I CAN build a tool or leverage an audience just isn’t what I want to do.

Everyone right now is screaming for attention. Sharing their trauma and their stories. Personal branding is now mainstream.

It’s no longer a new idea. It’s a tired idea.

Nothing in me wants to play this game, and welp, the great thing is….

I don’t need to.

I quit posting about LinkedIn growth last September and shut down my agency for a reason…

I don’t want to be a “How to grow on social media” guy…

Even though I was doing very well as that guy on LinkedIn, it just wasn’t what I wanted to continue doing, and well, I also didn’t feel good about the whole niche..

It is my belief that organic reach is dying on social media and LinkedIn, especially, and selling a shovel to new creators feels an awful lot like a Ponzi scheme to me..

I don’t think anyone believes they are selling a Ponzi but when you look at targeting new creators on social media and selling them growth…

This is what it is.

So, anyway, I guess my point here is…

I decided I can’t build a paid tool that basically is a repackaged version of this niche. I don’t want to build an AI writer or join a team and take the equity in that niche…

I want to take the time to slow down and think about what I want to build next, and not just shout into a void.

Nobody needs that.

It’s not helpful…

So anywhoodles this is me thanking you for reading and responding and sliding in over here on Substack.

I’m not going to be posting notes. I’m not going to be building in public. I’m going to spend more time in the shadows and see what I find.

You may see the odd long post like this from me on Substack, where I’m just processing a thought about life and healing. You’ll see the odd post on LinkedIn where I’m paying my bills.

I'm creating some fun FREE AI tools as a part of some paid campaigns this summer.. So I’ll be giving those away for free because I’m a nerd and I find all that fun and also it lets me pay for life while existing mostly offline.

You are welcome to sign up to get first access to the first one I’m making.

Click below.

Get 1st Access to ContentSpark a Free tool that generates 30 days of content ideas

I won’t be sharing high volume.

The two-week test is over for ol Lukey…

It’s time to really lean in and face my shadow.

So cheers to growth and cheers to being way too fucking real for social media.

And I guess lucky you, less spam from me lol.

👊

PS if u r interested in a little bit more about how I feel about Social Media, here’s a video I shared on YouTube (also a channel I’m sunsetting for now)….

Oh, and for now, I’m just using my version of Yearning for myself..

Will see if I decide to move forward with it in the future.

Cheers folks.